Job Vacancy at Diageo / Serengeti Breweries Limited (SBL)

As a global leader in beverage alcohol, our 200+ brands are part of everyday celebrations in over 180 countries. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world.

Ever since Arthur Guinness took out a 9,000 year lease on a Dublin brewery, some 250 years ago, we became a business that is defined by the character of the people who work here. It took immense character from Alexander Walker to convince the captains of every ship in the port of Glasgow to take crates of Johnnie Walker to the four corners of the world. Today, nothing’s changed.

We’re proud to be more than 27,775 talented people. While they make our iconic brands ever stronger around the world, we help them go further than they thought possible. Diageo is where you’ll find a wide variety of personalities, experiences and perspectives, wherever you’re based in the world. It makes for a stimulating and rewarding working environment, where everyone can flourish.

JOB DESCRIPTION

Serengeti Breweries Limited (SBL) is a fully integrated beverage business in Diageo Africa (supply and demand for beer and spirits).

SBL flagship brand is Serengeti Premium Lager. Other brands in the portfolio include Tusker Lager, Guinness, Kibo Gold, Pilsner and Senator. Headquartered in Dar es Salaam, SBL is also the distributor of several global Diageo international renowned spirits brands such as Johnnie Walker, Smirnoff, Gordon’s, Bailey’s and Captain Morgan.

Scope of the role

Primary accountability is to deliver business year NSV and Volume outlined by Line Manager. (NSV 2.5-3 BLN TZS).

He/she will manage a district – distributors, stockists and execution in outlets

Purpose of Role

The area Sales Executive will manage an assigned geographical area which may include towns/villages and several distributor territories in terms of achieving the primary and secondary sales targets/ distribution and other Key Performance Indicators. Lead and motivate Area Distributors, VSM’s and their staff in his/her assigned area to achieve the planned volume, market share, NSV and NR targets

Leadership Responsibilities and Decision Making Rights

Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver flawless execution. Close working relationship with SBL marketing, supply and finance.

Top 3-5 Accountabilities

Coaching & Accompaniment of VSM’s - ASE are responsible for coaching as part of Diageo’s toolkit.

Area Distributor Primary and Secondary Sales Performance Management ASE is responsible for Secondary sales management through stockiest and retail. On primary he/she will be working with Distributor manager to drive primary sales plan that was agreed with Distributor. Responsible for management and execution in Top 10-15 outlets including stockiest. He/she takes orders and passes them to VSM or distributor and ensures delivery. Adhere to own journey plan of stockiest, top outlets.

From time to time ASE will be representing Distribution Manager to communicate with Distributor. On secondary sales, ASE have two fronts; communicating with Distributor on secondary sales initiatives, training and driving of VSMs on sales Force effectiveness to achieve targets. Secondary sales initiatives includes but not limited to agreeing secondary sales initiatives with Customer Marketing and managing those secondary sales initiatives. Some of the secondary sales initiatives include 3-wheeler project, stockiest incentive etc.

Account Development: He/she will be responsible for joint activities that are done between Top outlets and SBL to increase sale and market share. These may include;

Outlet execution for certain sales drivers to pull consumer towards certain brands/category i.e., Outlet visibility, price initiatives, consumer offers/promotions etc.
Innovation drive to push for innovation brand
Price compliance and availability
POS and visibility; cooler execution
Listing of new sku’s and new brands
Drive sales and inform distributor of empties, OOS etc.
Collect competitive intelligence
Execute nationally coordinated activations in outlet

Distributor Health and Profitability – She/he is responsible for growing his/her distributor by being a logistic provider to a strategic partner with SBL. Measures shall be distributor operation are improving in quality in terms of ordering, receiving and distribution of stock, efficient in secondary distribution in terms of trucks, routes and staff capability, and automation of distributor operations. He will be working with Distributor Manager to make sure the distributor remains profitable throughout. He will also make sure SBL operates in an efficient way with distributor on making sure our investments with distributor have a healthy return on investment. He/she will be responsible on highlighting red flags whenever distributor operations and performance are jeopardizing SBL objectives.

Qualifications and experience required

Qualifications

Must have at least college graduate (Diploma and above) with mathematical and analytical skills, preferably business administration.
PERSONAL ATTRIBUTES: Must be excellent in interpersonal communication, self-initiator, must be able to work with low supervision, must have an analytical mind and ambitious to reach high targets, must be able to take business related initiatives to produce positive business results. Must always be wearing clean and presentable branded clothing, must be shaved and showered every day as he is representing SBL in front of the distributors, retail customers and consumers.
SKILL SET: Must have salesmanship skills, communication skills, presentation skills, negotiation skills, basic calculation and mobile device using skills, must be able to drive vehicles in an excellent manner and be able to lift 18 kg crates with no problem.