About the job
Triobook is an online platform that helps college students buy and sell textbooks. Triobook is looking for a Digital marketing specialist who will take our social media content, SEO/SEM and strategy to the next level. In this role, we would like to have someone creative and motivated to join our team.
Digital Marketing Job Responsibilities
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Create content for our social media channels
• Design user friendly websites when needed
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.
Digital Marketing Qualifications / Skills:
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Fluent in English
- Nationality: Tanzanian
Education and Experience
• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints
Interested candidates can apply and submit their CVs, no later than 21th May 2021. Only shortlisted applicants will be contacted.
