Output group 1* | Formulation and Effectively Drive Execution of Brand & Marketing Strategy |
Outputs and measures* | - Develops
and implements the In-Country Brand & Marketing Function’s strategy
that is aligned to the Group strategy, Group Brand & Marketing
strategy, Segment strategies and Country strategy.
- Monitors and maintains adherence to the Group and In-Country Brand & Marketing strategy.
- Defines
country processes for Brand & Marketing strategy development
aligned to Group strategic processes and Segment strategic processes.
- Oversees the planning for Brand & Marketing activities in country.
- Execute
against the annual marketing plan- marketing accountability to ensure
that the marketing strategy and related campaigns deliver on sales and
business objectives.
- Monitors and evaluates the effectiveness of the marketing initiatives against the Country strategy and segment strategies
- Engage
with strategic partners by providing input into the development of new
markets as well as new propositions within and outside of the Bank to
ensure that all customer segments are adequately catered for.
- Provide
the business segment with insights around the competitive positioning
and develop action plans to differentiate offerings through marketing
communication to draw a larger market share for the segments
- Provide
strategic direction to all third-party agencies working on the business
units' marketing e.g. Advertising, promotions, media agencies etc to
effectively align outputs with the overall strategy and requirements of
the area.
|
Output group 2* | Budget Management |
Outputs and measures * | - Prepares and monitors the Brand & Marketing function budget to support the strategy.
- Reports on Brand & Marketing budget on a quarterly basis.
- Monitor Marketing & Communications budget and efficiency targets In-Country.
- Monitor
the financial and non-financial return on investment from the online
and offline campaigns and other marketing initiatives by analysing the
relevant data metrics to ensure that the marketing strategies are as
financially viable as possible.
|
Output group 3* | Market Intelligence and Research |
Outputs and measures * | - Translate
knowledge of the market and market research analysis into key insights
to ensure relevant key messages and Brand & Marketing Strategies.
- Conducts research on market position of Stanbic Bank Tanzania against competition.
- Facilitates NPS and CSI surveys in country and interprets results into meaningful insights for the bank.
- Uses insights drawn from data to inform delivery of Brand & Marketing strategy.
|
Output group 4 | Projects & Initiatives Management |
Outputs and measures | - Project
manage programs and projects for brand, marketing, communications,
public relations, advertising, events, direct marketing, sponsorships,
and corporate social investment to ensure on-time, on-quality delivery,
within budget and against set business objectives.
- Informs Enterprise and embedded Bl Brand & Marketing teams of plans
- Collaborate
with Africa Regions Brand & Marketing and other country’s
Head-Brand & Marketing to optimise shared opportunities.
- Directs
and oversees all functions comprising marketing communications
including advertising, public relations, sales collateral, press
releases, special events, market research, creative production, media
planning, internal and external communication, sponsorships and all
other marketing related activities.
|
Output group 5 | Brand Elevation |
Outputs and measures | - Position
Stanbic Bank Tanzania as a leading financial services organization in
Tanzania/ manage the brand & reputation of the bank in Tanzania.
- Support
the People and Culture function in the development and implementation
of initiatives aimed at internal brand building - staff involvement and
engagement with the brand.
- Champions customer-centricity
throughout the business by supporting the business to build customer
satisfaction and loyalty to drive retention.
- Drives consistent SBG brand experience across touch points In-Country through digital marketing.
- Develops and supports key client engagements and sales In-Country.
|
Output group 6 | Standards & Policies |
Outputs and measures | - Ensures compliance to Group-wide corporate identity standards and visual standards.
- Ensures compliance to relevant Africa and Group-wide Brand & Marketing policies and processes and effectively manage risk.
- Defines
Brand & Marketing measures required for tracking performance
against the country strategy and the Group Brand and Marketing strategy.
- Amends Group policy for local regulatory requirements and context where necessary.
- Develops local Brand & Marketing policies on some issues, where required.
|
Output group 7 | Stakeholder Management |
Outputs and measures | - Effectively
manage the relationship with media, sponsorship bodies, business
partners, agencies, and marketing suppliers to ensure service delivery
and value creation for the bank.
- Establishes and manages
partnerships with all segments and corporate functions in the delivery
of Brand & Marketing strategic initiatives.
|
Output group 8 | Leadership and Culture |
Outputs and measures | - Promotes
an effective performance management culture - manage own personal and
career development and that of staff in the division.
- Develop, upskill and optimize the capability and competency of the marketing function to deliver on the business strategy
- Manage
the efficiency of the national marketing function. This includes
people performance, management reporting, marketing metrics, evaluation
of campaigns and projects, approval processes, budget management &
marketing information systems.
- Coaches, mentors and upskills
individuals by engaging with them to determine their aspirations and
drive the attainment of these goals as far as possible within the Bank.
- Manages
and reviews staff performance by setting standards, goals and targets
to be achieved ensuring that individuals are motivated to achieve as
well as know what they are being measured against.
|
Output group 9 | Platform and Channel Management |
Outputs and measures | - Develop
and drive the overall Online Reputation Management Strategy for Stanbic
Bank Tanzania aligning it to all country business aspirations and play
an integral strategic and operational role in managing reputational
issues and crises on social and online media
- Provide strategic direction to any agencies working on the social media strategies for Stanbic Bank Tanzania.
- Ensure that all our web platforms are managed consistently and optimally and deliver against required business outcomes.
- Accelerate innovation within Brand and Marketing by partnering with all parts of the business where necessary.
- Ensure that Group technologies and platforms, processes and toolkits are leveraged to maximise efficiencies and effectiveness.
- Ensure
that the appropriate structures, systems, competencies and values are
in place in order to manage digital and social media platforms
appropriately and that all governance aligns with the Banks policies and
guidelines
- Partner with Compliance to ensure that all activities are compliant with regulatory frameworks
|
