Overview
We are a company that specialise in software development and business process automation. We have a wide range of software that we sell, implement and support.
Employment Type: Full-time
Location: Dar es Salaam
About the job
We are looking for a passionate Marketing Officer to plan and oversee the organization’s marketing activities and campaigns.
Responsibilities:
- Research and analyses market trends, competitor offerings, demographics, and other information that affects marketing strategies.
- Uses research findings and analysis to provide direction to management regarding upcoming marketing projects, new products or services.
- Identifies areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities.
- Approves all marketing campaigns and plans before they are implemented.
- Monitors marketing and sales performance and adjusts strategies as needed.
- Organize and attend marketing activities or events to raise brand awareness.
- Plan advertising and promotional campaigns for products or services on a variety of media.
- Prepare monthly expenditure report of the advertisements, promotions events and all types of expenses involved in marketing.
- Write, edit and proofread marketing material for use in different channels.
- Write press releases and communicate with the media.
Requirements:
- Proven experience as marketing officer or similar role.
- Solid knowledge of marketing techniques and principles.
- Good understanding of market research techniques, statistical and data analysis methods.
- Excellent knowledge of MS Office and marketing software (e.g. CRM).
- Thorough understanding of social media and web analytics.
- Excellent organizational and multi-tasking skills.
- Outstanding communication and interpersonal abilities.
- Creativity and commercial awareness.
- A team player with a customer-oriented approach.
- BSc/BA in marketing, business administration or relevant field
