Description
Job purpose
A candidate is selected to lead the digital and creative Unit for Mainstream Media Limited, Ensuring all its clients are delivered with best quality creative materials and marketing strategies are met by visual or via Audia.
Duties and responsibilities
- Lead the creative brand vision and connectivity for Mainstream Media Clients ensuring a cohesive narrative for all customers across all interaction moments
- Oversee brand creative and governance team
- Act as the key brand creative liaison with creative agency partners/teams
- Collaborate closely with key internal stakeholders across all business units to listen to needs, provide counsel, and ultimately oversee the creative product. Motivate internal marketers to think differently and constantly embrace better work
- Act as the lead conceptual creative for integrated marketing campaigns and activations
- Work alongside creative operations to review and adjust all briefs across the organization, identify agency partners, and provide creative leadership to external partners in any capacity
- Support internal brand training and foster a culture of excitement for elevated brand experiences
- Work alongside brand strategy and engagement team to elevate the impact, breakthrough, and creative vision and message for the enterprise brand
Qualifications
- 3+ years creative direction experience that demonstrates cross-discipline experience; demonstrated expertise in managing a single brand for a minimum of 1 years; 1+ years-experience in a management position overseeing a team
- May be a copy-led or visual-led ECD, but the expectation is to be able to direct all creative outputs with an eye for excellence and consistency
- Experience inspiring teams with a strong vision; An ability to teach managed teams as well as non-creative partners on how to embrace creative brand development and standards
- Strong understanding of audience-focused communications and customer journey mapping
- An appreciation for the measurement aspect of growth-driven brands and marketing teams
- Fluency across all marketing touch points and demonstrated expertise in previous experience
- Management of staffing plan and resource allocations
- Polished communication skills. Humility. Ability to confidently lead presentations to non-marketing C-Level teams
- Understanding and knowledge of financial services, insurance, or highly regulated consumer brands a plus.
Qualifications include
- A Bachelor Degree from any Recognize university
