Position : Head of Marketing - Full Time
Location:
Dar es Salaam , Tanzania
Industry:
Online Betting & Gaming
Reporting Structure
Report To: Country Manager
Supervision:
Country Marketing Department Team
Interact:
Employees and Management
Job Requirements
Education: Bachelor’s degree
Experience: 5 years
Skills: Communication Skills , Brand and Performance Marketing skills , Leadership skills , Negotiation skills , numerical skills
Ability to:
Work under pressure , Promote teamwork , Working effectively with teams across geographically-distributed Centres of Excellence , Communicate and influence effectively , ability to provide exceptional results.
Culture:
Multicultural
Knowledge:
Extensive knowledge of industry practices, procedures, and market trends.
Personality:
Hard working , Dependable & team player. , Result oriented.
Key Responsibilities:
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department;
• Prepare and present quarterly and annual reports to senior management;
• Analyze market trends and prepare forecasts;
• Increase brand awareness and market share;
• Oversee branding, advertising, and promotional campaigns;
• Identify opportunities to reach new market segments and expand market share;
• Promote our brand at tradeshows and major industry-related events;
• Organize the company’s CSR events
• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative;
• Plan and execute a marketing strategy for the organization and for new and existing products or services;
• Manage and measure marketing campaign costs;
• Report on the effectiveness of marketing campaigns using pre-determined KPIs;
• Utilize data for marketing campaigns;
• Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary;
• Analyze consumer behavior and determine customer personas;
• Manage and refine the organization’s social media presence;
• Negotiate with media agencies and secure agreements on the production of promotional materials;
• Lead the day-to-day activities of the marketing team.
Key Skills/Experience/Knowledge:
• Strong project management and people management: You will oversee the marketing department and guide its day-to-day operations, so you will be recruiting, supervising, and mentoring members of the marketing team.
• Leadership and influencing: The role of a Head of Marketing is a creative one, so it is crucial that you present yourself as a good communicator. You will often report directly to the Country Head and portray your vision and ideas to the executive team. You will also be leading and directing the work of others. Being a Head of Marketing also involves constant networking and representing your organization to outsiders.
• Data analysis: The role calls for continual analysis of market trends and the positioning of competitors. This analysis provides the foundation for marketing strategies. Much of this analysis is done by drilling down into data around customer behavior and experiences, so you need to be up to speed on these techniques.
• Work experience as Head of Marketing in the iGaming industry, preferably with B2C experience.
• Excellent project management skills with the ability to navigate complexities and move quickly.
• Experience running successful marketing (Offline & Digital) campaigns (branding, advertising, and promotional campaigns);
• Solid knowledge of web analytics and Google AdWords.
• Leadership skills with the ability to set and prioritize goals.
• Analytical mind.
Minimum Qualifications
- Education: Bachelor degree in marketing, Sales or related field
- Must be result oriented & performance driven
- Experience working in Online Gaming Business or Telecom industry is an added advantage
